Social Media Guide for Hotels

YouTube for Hotels
What is YouTube?

Founded in Feb 2005, YouTube is the world’s biggest video sharing platform.

Just a few YouTube stats-

  • More than 1 billion unique users visit YouTube each month
  • Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth, and 50% more than last year
  • 100 hours of video are uploaded to YouTube every minute
  • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network

YouTube is big! Bigger than most people think.

How can a hotel use YouTube?

Create a Custom Channel

First things first, customizing your channel is well worth the time it will take to set it up. Why?

  • Add your hotels branding
  • Add relevant information and links
  • Let users subscribe to your channel
Organize Your Content

Be viewer-friendly. Group videos of a particular room or restaurant together. Add all videos of a particular event into a single playlist or whatever you think is ideal. Plus add relevant titles and descriptions to every video. Don’t just put anything.

The only Goal! Make it easy for a guest to find the relevant videos.

Don’t Overlook Tags

As with many other sites, YouTube’s content is organized on a tag word basis. It’s more than worth taking the time to add the correct tags to your videos. The beauty of a tag word system is that it works on the basis of logic, but also on the more-the-merrier principle as you can’t know what search terms people will use. Really try and brainstorm around the tags you’re adding. For example, if your company offers dog products add “puppy,” “pooch,” “mutt,” “hound,” etc, too. As far as categories go, YouTube offers around 15 to choose from. Obviously try to use the most relevant, but don’t be afraid to experiment if your content could fall into one or the other, but be sure to monitor how the different videos perform so you can make an educated decision about categories in the future.

Do Promote Your YouTube Videos Elsewhere

Don’t assume viewers will come to you, or automatically think to look you up on YouTube. Every time you post a video that’s relevant for general sharing, blog about it, tweet it or add it to your Facebook Page. The last two actions are easy through YouTube’s account settings that automatically publishes news of a new video if you’ve linked up the social services. While YouTube is due to retire its “Link to Blog” option from the account settings soon, it’s easy enough to embed the relevant video in a blog post using HTML and will help push users towards your video content. In addition, don’t shy away from allowing embedding of your videos on other sites — the more views the better. each of your photos by reaching out to users who are searching for photos of your hotels destination or while searching for particular items like drinks, cocktails, cuisines, dishes etc.