Improvements in TripAdvisor rankings lead directly to higher bookings, average daily rate (ADR) and revenue. That’s obvious, but the below data has quantified it.
The below data spoke for itself – the closer a property is to a Number 1 ranking on TripAdvisor for its given market, the greater its direct online bookings.
The below graph details the no. of room nights booked for a hotel compared to it’s ranking on TripAdvisor.
Tripadvisor is by far the largest review site on the planet accounting for more reviews than the next 10 review sites combined with over 50 million reviews.Tripadvisor’s rankings our used on OTAs
Ranking high on TripAdvisor doesn’t help you get referral traffic and bookings from TripAdvisor but also enables you to get more bookings from all OTAs.
Literally every OTA today uses the TripAdvisor rankings to help their users find hotels. Below is just a list of some of the OTAs who’re using TripAdvisor’s rankings. Get a high ranking on TripAdvisor and you’ll get more bookings from these OTAs too.